New Coke Was Repositioned as a Slightly Sweeter,less Filling Soft

question 86

Multiple Choice

New Coke was repositioned as a slightly sweeter,less filling soft drink because the Coca-Cola Company discovered that its 1984 market share in supermarkets was 2 percent behind Pepsi.This product repositioning strategy was:

• A)a reaction to a competitor's position.
• B)to reach a new market.
• C)to catch a rising trend.
• D)to change the value offere

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Definitions:

Benefits

Benefits describe the positive outcomes or advantages that a product or service provides to a consumer, contributing to the satisfaction of their needs or wants.

Generic Competition

The competition that occurs when generic products or services compete with branded ones, typically offering similar benefits at lower costs.

Basic Need

Essential requirements for human survival and well-being, such as food, water, shelter, and clothing.

Total Budget

Total Budget refers to the combined allocation of financial resources covering all aspects and departments of an organization within a specific timeframe.