How Could a Firm Use a Test Market in Their

question 158

Essay

How could a firm use a test market in their new-product development process?

---

Definitions:

Explicit Selves

The aspects of an individual's self-concept that are consciously recognized and expressed.

Independent Self

A concept in psychology referring to individuals who perceive themselves as distinct and autonomous, with an emphasis on personal goals and self-reliance.

Interdependent Self

A concept emphasizing the relational aspect of self-identity, where an individual's sense of self is closely linked to their relationships and community.

Declarative Self

An individual’s (conscious) opinions about his or her own personality traits and other relevant attributes.