All of the Following Are Criteria for Selecting a Good

question 56

Multiple Choice

All of the following are criteria for selecting a good brand name EXCEPT:

• A)suggests product features.
• B)suggests product benefits.
• C)fits the company or product image.
• D)is memorable, distinctive, and positive.

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Definitions:

Constitution

The fundamental law or document that establishes the governing framework, principles, and powers of a political entity or nation.

Supremacy Clause

A clause in the United States Constitution establishing that federal law takes precedence over state laws and constitutions when there is a conflict.

Constitution

A fundamental set of principles or established precedents that dictate the governance and operation of a political entity or organization.

Judicial Review

The process by which courts examine the actions of the three branches of government to ensure they comply with the Constitution.