Private Branding Is

question 140

Multiple Choice

Private branding is:

• A)a branding strategy that involves giving each product a distinct name.
• B)a strategy where products are given no identifying names other than a description of its contents.
• C)a branding strategy in which a company uses one name for all of its products.
• D)a branding strategy in which manufacturers produce products that are sold under the brand name of a wholesaler or retailer.

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Definitions:

Consumption

The use of goods and services by households, or the action of using up a resource.

Income

The amount of money or goods that an individual or entity receives in exchange for providing a good or service, or through investing capital.

Utility Functions

Representations that quantify the satisfaction or happiness consumers gain from consuming various bundles of goods and services.

Fair Allocations

In economics and game theory, it refers to the distribution of resources or goods among participants in such a way that the allocation is considered equitable according to certain criteria.