Although Segmenting According to the Four Different Variables Is Important,many

question 206

Multiple Choice

Although segmenting according to the four different variables is important,many experts agree that good segmentation is built around customer's ____________.

• A)usage of product
• B)country
• C)needs
• D)products

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Definitions:

Operating Income

The profit realized from a business's core operations, calculated by subtracting operating expenses from gross income.

Extraordinary Gain

Unusual and infrequent gains that are outside the normal operations of a business, such as profits from selling a piece of land at a significantly higher price than its book value.

Component-Disposition Gains

Profits realized from the disposal of a component or part of an asset, often a segment of a larger asset that is sold separately.

Discontinued Operations

Components of a business that have been disposed of or are held for sale and are not part of the company’s future operations.