For Years When Most Consumers Thought of Cranberries,they Thought of the Ocean

question 138

Multiple Choice

For years when most consumers thought of cranberries,they thought of the Ocean Spray brand.Then Northland cranberry juice came on the market claiming that it was superior to the Ocean Spray brand.Northland was creating _____ demand for its cranberry products.

• A)secondary
• B)primary
• C)derived
• D)selective

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Definitions:

Tying Arrangement

A sales practice where the seller requires the buyer to purchase a secondary product as a condition of buying a primary product, often scrutinized under antitrust laws.

Franchisor

A franchisor is a company that grants an individual or group the rights to run a business location using its brand, business model, and guidelines.

Franchisee

An individual or company that is granted the right by a franchisor to do business under a recognized brand name and operational system.

Logistics Management

The administration of the flow of goods between the point of origin and the point of consumption to meet customer or corporation requirements.