Imagine Post Cereal Introduces a Cereal Bar Just Like the Ones

question 170

Multiple Choice

Imagine Post Cereal introduces a cereal bar just like the ones Kellogg's and Quaker already have on the market.Post has decided to promote the bars using ads without coupons and to price the bars at about the same price as the other brands.Post Cereal bars will also be distributed to the same stores as the Kellogg's and Quaker products.Which of the following barriers to new product adoption will most likely prevent the Post Cereal bars from being a successful product?

• A)value barrier
• B)psychological barrier
• C)economic barrier
• D)usage barrier

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Definitions:

Soybeans

A type of legume native to East Asia, widely grown for its edible bean which has numerous uses.

Alfalfa

A leguminous plant used primarily for feeding livestock, rich in nutrients and often grown as fodder.

Opportunity Cost

The expense incurred by not choosing the second-best option during decision-making, which embodies the advantages lost by selecting one choice over the others.

Alfalfa

A perennial flowering plant widely cultivated as forage for cattle, horses, and other livestock, known for its high nutritional content.