When a Company Uses Line Extension It Is

question 34

Multiple Choice

When a company uses line extension it is:

• A)manufacturing a product under a new brand name that consumers will view as an entirely new product line.
• B)manufacturing a new product with the same brand name that consumers will view as a logical addition to the original product line for a new market segment in the same product class.
• C)speeding up the movement of a product category through its PLC.
• D)contracting with another firm to manufacture modified versions of the original products.

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Definitions:

Calcaneus

The largest tarsal bone; also called the heel bone.

Tarsal Bone

One of the seven bones constituting the tarsus, located in the ankle and heel of the foot, playing a crucial role in foot movement and stability.

Femur

The bone in the upper leg; commonly called the thigh bone.

Fibula

The lateral bone of the lower leg.