Many Services-Marketing Experts Suggest That Creating and Delivering New Services

question 160

Multiple Choice

Many services-marketing experts suggest that creating and delivering new services is much more difficult than creating new tangible products and new services differ from product innovations in several important ways.Which of the following best illustrates these differences?

• A)the new-service development process is difficult to map out for the service company and often difficult for the service customer to observe
• B)most service companies focus on creating only incremental improvements
• C)most service companies focus on continuous innovation
• D)the new-service development process is often easy to map out for the service company and often easy for the service customer to observe

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Definitions:

Self-Testing

is a method where individuals assess their own knowledge or abilities, often used in learning to enhance retention.

Self-Monitoring

The process of paying attention to one's own behavior and responses in various situations to adjust and control one's actions and presentations based on the social context.

Brain Development

The process of growth and maturation of the brain, involving aspects like neural development, synaptic pruning, and myelination, typically most active during early childhood and adolescence.

Learning Disorder

A neurological disorder that affects a person's ability to receive, process, analyze, or store information, potentially leading to difficulties with reading, writing, or math.