Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 142

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.CNNs 24/7 global news service and eBay's online auction services would be examples of:

• A)style changes
• B)process-line extensions
• C)service-line extensions
• D)major service innovations

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Definitions:

Materials Quantity Variance

The difference between the actual quantity of materials used in production and the standard quantity expected, multiplied by the standard cost per unit of material.

Cash Account

A financial account that tracks the money that is readily available for a company or individual, including physical currency and balances in bank accounts.

Raw Materials

The basic materials from which a product is made, often used in manufacturing processes.

Cash Account

An account that tracks the amount of cash transactions entering and leaving a business.