Finding New Uses for an Existing Product Has Been a Major

question 153

Multiple Choice

Finding new uses for an existing product has been a major strategy in extending the life of Arm & Hammer Baking Soda.The product (unchanged from its original formula) is now being promoted as a dentifrice; a deodorizer for cat litter,carpeting,and refrigerators; and a fire extinguisher.Arm & Hammer is:

• A)finding new users through a product modification strategy.
• B)creating new use situations through a market modification strategy.
• C)increasing use by existing customers through a product modification strategy.
• D)modifying the product characteristics.

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Definitions:

Contract

An accord between several parties that carries legal weight and can be imposed by the law.

Voidable

A term referring to a contract or transaction that remains valid until one party decides to cancel or nullify it due to certain legal defenses.

Minor

An individual under the legal age of adulthood, which varies by jurisdiction but is commonly 18.

Contract

A legally binding agreement between two or more parties that outlines obligations and rights.