Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 18

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.New uniforms for service personnel and new colour schemes for the service facilities would be examples of:

• A)style changes
• B)process-line extensions
• C)service-line extensions
• D)major service innovations

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Definitions:

Heart Disease

A range of conditions that affect the heart, including blood vessel diseases, heart rhythm problems (arrhythmias), and heart defects among others.

Negative Emotions

Feelings that are typically considered unpleasant or harmful, such as sadness, anger, or fear.

Heart Disease

A range of conditions affecting the heart, including blood vessel diseases, heart rhythm problems, and heart defects.

Anger

An emotional state that can vary in intensity from mild irritation to intense fury and rage, often triggered by perceived wrongs.