The Emphasis of a Marketing Strategy for a Dynamically Continuous

question 161

Multiple Choice

The emphasis of a marketing strategy for a dynamically continuous innovation would include:

• A)advertising to generate awareness.
• B)obtaining widespread distribution.
• C)advertising to explain product features and their advantages.
• D)setting the price low.

Identify the characteristics, benefits, and drawbacks of modular organizations.

Explain the concept, advantages, and limitations of virtual organizations.

Recognize the impact of organizational structure on innovation and organizational agility.

Distinguish between exploration and exploitation in the context of organizational strategy and structure.