Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 154

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.Serving customers quicker would be an example of:

• A)supplementary-service innovations
• B)basic service improvement
• C)service-line extensions
• D)major service innovations

---

Definitions:

Policies

Formal guidelines or rules established by organizations to govern their operations and decision-making processes.

Planning Function

A fundamental management activity that involves setting objectives and determining appropriate strategies and actions to achieve them.

Set Direction

The process by which leaders define goals, objectives, and the course of action to be taken to achieve desired outcomes.