Suppose That You Are a Marketing Consultant Hired to Analyze

question 169

Multiple Choice

Suppose that you are a marketing consultant hired to analyze why a new reality television show failed to attract an audience in spite of the fact that there are at least a half a dozen successful reality shows on broadcast and cable television.Which of the following would you NOT think could be a reason for the shows failure?

• A)poor product quality
• B)insignificant point of difference compared to shows already on the air
• C)too much knowledge of consumers' television viewing preferences
• D)poor execution of the marketing mix

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Definitions:

Decompression

The reduction in pressure experienced by a body, often leading to the expansion of gases held in solution under higher pressure.

Mid-ocean Ridges

Mountainous formations under the sea, created by the shifting of earth's plates, which result in new ocean crust through volcanic processes.

Rising Mantle

The upward movement of the Earth's mantle, often leading to volcanic activity.

Divergent Boundary

A plate-tectonic boundary in which two plates move apart (diverge) relative to one another.