When General Foods Introduced Post Cereals with Freeze-Dried Fruits,people Found

question 210

Multiple Choice

When General Foods introduced Post Cereals with freeze-dried fruits,people found that by the time the fruit had absorbed enough milk,the flakes were soggy.Why did this product fail?

• A)poor product quality
• B)insignificant point of difference compared to competitive offerings
• C)too little market attractiveness
• D)poor execution of the marketing mix

---

Definitions:

Conduct

The manner in which a person behaves, especially in a particular place or situation.

Participative Management

An effort to involve employees in a company’s decision-making.

Decision Making

The process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.

Authoritarian

A governing or leadership style characterized by absolute or blind obedience to authority, as opposed to individual freedom and related to centralization of power.