The Probability That a New Product Will Be a Success

question 63

Multiple Choice

The probability that a new product will be a success is greater if each of the following situations exists EXCEPT:

• A)it is a uniquely superior product.
• B)it fits with its company's R&D and manufacturing capabilities.
• C)it fits with its company's marketing mix activities.
• D)it is defined after development commences.

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Definitions:

Exercise

Physical activity that is planned, structured, and repetitive for the purpose of conditioning any part of the body, to improve health and maintain fitness.

Endocrine System

A collection of glands in the body that secrete hormones directly into the circulatory system to be carried towards distant target organs.

Ductless Glands

Glands that release their secretions, such as hormones, directly into the bloodstream rather than through ducts, also known as endocrine glands.

Interstitial Fluid

The fluid that surrounds the cells of tissues, providing a medium through which nutrients and wastes can exchange between blood and cells.