Marketing Researchers Could Ask Consumers If They Would Prefer to Serve

question 62

Multiple Choice

Marketing researchers could ask consumers if they would prefer to serve their children juice in easy-to-open pouches,plastic bottles with screw-on caps,or individual easy-open boxes.When the consumers tell the researcher which package concept they prefer,they are taking part in which stage of the new-product process?

• A)idea generation
• B)development
• C)business analysis
• D)concept testing

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Definitions:

Units

The basic quantitative measure used in accounting to represent transactions or balances, often referring to production or sales volumes.

Gross Profit

The difference between revenue and the cost of goods sold before deducting overheads, payroll, taxation, and interest payments.

LIFO

Last In, First Out, an inventory valuation method where the goods purchased or produced last are the first to be expensed.

Tax Rate

The percentage at which an individual or corporation is taxed.