An External Evaluation That Consists of Preliminary Testing of a New-Product

question 46

Multiple Choice

An external evaluation that consists of preliminary testing of a new-product idea (rather than the actual product) with consumers is called:

• A)new-product strategy development.
• B)idea generation.
• C)alternative evaluation.
• D)a concept test.

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Definitions:

President

The highest executive officer of a company, organization, or country, typically responsible for making major decisions.

Point in Time

A specific moment or period at which an event occurs or at which a condition or state is observed.

Cluttering Phrase

An unnecessary or redundant phrase that complicates clarity in communication.

Nuances

Subtle differences or distinctions in expression, meaning, or response.