When Audiences Are Allowed to Preview Actual Movies Such as Pretty

question 190

Multiple Choice

When audiences are allowed to preview actual movies such as Pretty Woman and Honey,I Shrunk the Kids before they are released to the general public,it is a part of the _____ stage of the new-product process.

• A)market testing
• B)business analysis
• C)commercialization
• D)screening and evaluation

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Definitions:

Single Subject

Research design typically used in the fields of psychology and education to measure the response of an individual to an intervention.

Shaping

A method of teaching new behaviors by reinforcing successive approximations toward the desired behavior.

Respondent Behavior

A form of behavior that occurs in response to a specific stimulus and is typically conditioned through Pavlovian or classical conditioning.

Self-Control

The skill of managing one's emotions, cognitive processes, and actions amidst challenges and spontaneous inclinations.