Breyers Introduced for Sale a New Line of Ice Cream

question 107

Multiple Choice

Breyers introduced for sale a new line of ice cream flavours in elegant black containers.This was done on a limited scale to determine consumer reactions before national distribution of the product.Breyers' new product was in the _____ stage of the new-product process.

• A)commercialization
• B)screening and evaluation
• C)business analysis
• D)market testing

---

Definitions:

Second-Party Beneficiary

An individual or entity that is not directly involved in a contract but stands to benefit from its execution, typically in contracts intended to benefit a third party.

Vesting

The process by which an individual acquires the right to a present or future payment, benefit, or asset, becoming fully guaranteed even if the individual's status changes.

Personal Service

Personal service is a type of service delivered by an individual to meet personal needs or requirements of customers, often characterized by direct interaction.

Contractual Obligations

Legal duties that arise out of agreements between two or more parties where each has responsibilities to perform as specified in the contract.