Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 51

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.Many Canadian banks now offer their customers insurance offerings would be example of:

• A)style changes
• B)process-line extensions
• C)service-line extensions
• D)major service innovations

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Definitions:

Market Share

The portion of a market controlled by a particular company, measured by sales volume or revenue.

Sales Revenues

The income that a company receives from its normal business activities, usually from the sale of goods and services to customers.

Unit Sales

The quantity of items sold or number of services rendered over a given period.

Market Share Objective

A strategic business goal aimed at controlling a certain percentage of the market within a specific time.