Which of the Following Statements About the Screening and Evaluation

question 209

Multiple Choice

Which of the following statements about the screening and evaluation stage of the new-product process is true?

• A)The external approach decides whether the new-product idea is technically feasible.
• B)Concept testing is part of the internal approach.
• C)New-product ideas are eliminated during the business analysis stage.
• D)A mock-up of a movie based on the Friends series shown to moviegoers who are asked their opinions of the movie is an example of a concept test.

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Definitions:

Exculpatory Clause

A part of a contractual agreement that releases one party from liability for any wrongdoings towards the other.

Liability Waiver

A document in which one party agrees to relinquish the right to pursue legal action against another party for potential losses or damages.

Substantive Unconscionability

A legal principle that allows courts to refuse to enforce contracts or clauses that are excessively unfair or one-sided.

Bargaining Power

Refers to the ability of one party in a negotiation to influence the terms and conditions in their favor.