Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 135

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.Many Canadian banks offering telephone or Internet banking would be example of:

• A)style changes
• B)process-line extensions
• C)service-line extensions
• D)major service innovations

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Definitions:

Nursing Practice

The profession in which knowledge of the science of nursing, along with analytical skills, is utilized to provide care, promote health, and improve the quality of life for patients.

Accredited

Officially recognized or authorized by having met a set of standards, often through a formal evaluation process.

E-prescribing

The electronic generation, transmission, and filling of a medical prescription, minimizing paper-based errors and improving patient safety.

Electronic Health Record

A digital version of a patient's paper chart, offering real-time, patient-centered records that make information available instantly and securely to authorized users.