Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 90

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.FedEx Office offering high-speed Internet access at its locations for its customers would be an example of:

• A)supplementary-service innovations
• B)process-line extensions
• C)service-line extensions
• D)major service innovations

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Definitions:

Organizational Effectiveness

A measure of how well an organization achieves its goals and objectives through efficient use of resources.

Competitiveness

denotes the characteristic of striving to be more successful or superior, especially in a commercial or professional context.

Productivity

measures the efficiency of production of goods or services expressed as a ratio of output to inputs.

Promotes Innovation

Encourages or facilitates the introduction of new ideas, products, or methods, fostering a culture of creativity and advancement.