Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 154

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.Serving customers quicker would be an example of:

• A)supplementary-service innovations
• B)basic service improvement
• C)service-line extensions
• D)major service innovations

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Definitions:

Stable Affect

An emotional state that shows little to no change in intensity, indicating consistency in mood.

Sensory Overload

A condition where one or more of the senses experiences over-stimulation from the environment, leading to feelings of overwhelm or discomfort.

Extended Period

A lengthy duration of time beyond what is typical or expected.

Dressing Changes

The process of removing old wound dressings, cleaning the wound, and applying new dressings, a critical aspect of wound care to prevent infection and promote healing.