One Cause for Product Failure Is Incomplete Market and Product

question 139

Multiple Choice

One cause for product failure is incomplete market and product definition before product development starts.This problem can be avoided if the company developing the new product has:

• A)a static organizational culture.
• B)top management involvement in the development process.
• C)a marketer-dominated source of information for consumers.
• D)a protocol.

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Definitions:

Essentialism

The belief that entities have a set of immutable characteristics that define their essence, often applied to social categories like gender or race.

Group Dynamics

The study of the behaviors, interactions, and psychological processes that occur within and influence the actions of a group.

Therapy

A treatment intended to relieve or heal a disorder, often involving psychological techniques.

Storming

Describes a stage in group development where members express conflicting opinions, challenge group goals, and resist control by group leaders, often leading to tension.