Some Companies Are Using Neuromarketing Techniques to Preview Several Versions

question 202

Multiple Choice

Some companies are using neuromarketing techniques to preview several versions of commercials to a group of customers,to understand which ones are most effective.The use of this technique would be commonly found in which stage?

• A)commercialization
• B)screening and evaluation
• C)market testing
• D)development

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Definitions:

Roles

The functions or parts played by individuals in a particular social context, influencing how they behave and interact with others.

Own Traits

Personal characteristics or qualities that an individual identifies as being part of their self-concept.

Situation

A set of circumstances or the context in which an event occurs.

Cars

Motor vehicles with four wheels designed primarily for passenger transportation on roads.