The Risk and Uncertainty of the Commercialization Stage of New-Product

question 203

Multiple Choice

The risk and uncertainty of the commercialization stage of new-product development is reflected in each of the following EXCEPT:

• A)high-quality prototypes that can't be replicated on mass-production lines.
• B)costs that go far beyond original budgets.
• C)buyers who can't understand the benefits of the new product.
• D)market testing ensures that commercialization will be successful.

---

Definitions:

Test-Retest Reliability

The consistency of an individual's score on the same test administered at two different times.

Validity

The extent to which a test, tool, or method accurately measures what it is intended to measure.

Parallel Forms Reliability

A measure of reliability used to assess the consistency of the results of two tests constructed in the same way from the same content domain.

Content Validity

The extent to which a test or measurement instrument covers the content that it is supposed to measure.