PepsiCo Is Assessing Whether to Launch a Brand New Type

question 72

Multiple Choice

PepsiCo is assessing whether to launch a brand new type of antioxidant water product.The marketing department has described a selection of the population as: "relatively homogeneous collections of prospective buyers." The marketing department is describing what?

• A)market segments
• B)demographic clusters
• C)organizational buyers
• D)ultimate consumers

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Definitions:

Development and Training

Programs aimed at improving the efficiency and abilities of personnel in an organizational setting.

Key Human Resource Practices

Fundamental HR functions and processes that are critical for the effective management and development of the workforce, including hiring, training, performance assessment, and employee relations.

Succession Planning

A strategy for identifying and developing new leaders who can replace old leaders when they leave, retire or die, ensuring the organization's future.

Location-Specific Human Capital

Skills and knowledge acquired by workers that are particularly valuable in a specific geographic or organizational context.