Mars Candies Decides to Extend the Level of Customization of Their

question 15

Multiple Choice

Mars Candies decides to extend the level of customization of their M&Ms.When you send in a salvia swab,the company will custom tailor the balance of salty/sweet/savory of the M&M to best appeal to your taste buds and ship you a package.This strategy is known as:

• A)ultra-customization
• B)mass customization
• C)ultra-personalization
• D)deliciousness

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Definitions:

Biases and Assumptions

Prejudices or preconceived beliefs that affect how information is perceived, interpreted, and acted upon.

Source Amnesia

A memory disorder whereby someone can recall certain information but cannot remember how, when, or where they learned that information.

Retroactive Interference

Retroactive interference is the phenomenon whereby more recent information can hinder the recall of older information.

Encoding Failure

A situation where the brain fails to create a memory link for information, leading to its inability to be remembered later.