A Different Market Segment Usually Requires a Different Marketing Action

question 63

Multiple Choice

A different market segment usually requires a different marketing action that in turn means greater costs.If increased revenues do not offset extra costs,a marketer should _____ to reduce the number of marketing actions.

• A)increase the advertising budget
• B)try direct mail instead of broadcast advertising
• C)cancel current activities
• D)combine segments

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Definitions:

Complexity

The state or quality of being intricate or complicated, often used to describe systems, processes, or problems.

Overhead Resources

The ongoing operational costs of running a business that are not directly tied to producing goods or services.

Plantwide Overhead Rate

A single overhead absorption rate calculated for an entire manufacturing plant and applied to all units produced, simplifying the allocation of indirect costs.

Overhead Cost

Expenses related to the operation of a business that cannot be directly linked to a specific product or service.