Universal Concerts Is Planning on Bringing a Series of Concerts

question 107

Multiple Choice

Universal Concerts is planning on bringing a series of concerts to Canada next year.In order for its concerts to be a success,it needs to know that Western Canadians like country music and that a country music event in Eastern Canada is much more likely to have empty seats.This consumer behaviour requires Universal Concerts to segment its Canadian market according to:

• A)geographic and psychographic characteristics.
• B)demographic characteristics.
• C)lifestyle and demographic characteristics.
• D)usage rate and demographic characteristics.

---

Definitions:

Ageism

Discrimination or prejudice against individuals based on their age, often targeting the elderly or younger people.

Ageism

Prejudice or discrimination against individuals based on their age, often targeting older adults but can affect younger people as well.

Favouritism

The practice of giving unfair preferential treatment to one person or group at the expense of others.

Elisabeth Kübler-Ross

A Swiss-American psychiatrist known for her groundbreaking work on the five stages of grief, which has had a significant impact on palliative care and psychology.