KFC Has Modified Its Product to Satisfy Different Market Segments

question 108

Multiple Choice

KFC has modified its product to satisfy different market segments.In Holland,the mashed potatoes are replaced with a potato-and-onion croquette,and in Thailand,a customer gets fresh rice with soy or sweet chili sauce with his or her chicken.KFC uses:

• A)product positioning.
• B)market sectioning.
• C)market segmentation.
• D)product differentiation.

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Definitions:

Trade

The exchange of goods, services, or both within and between countries.

Deadweight Loss

An economic inefficiency occurring when a market outcome does not maximize total surplus due to a distortion, like a tax or subsidy.

Tariff

A tax imposed by a government on imported goods, typically to protect domestic industries or to generate revenue.

Domestic Consumers

Persons or households in a nation acquiring goods and services for individual consumption.