At a Hallmark Store You Can Find Several Different Product

question 117

Multiple Choice

At a Hallmark store you can find several different product lines of greeting cards,including Fresh Ink,Nature's Sketchbook,Shoebox,Maxine,Mahogany,and Tree of Life cards - all made by Hallmark for sale in its stores and intended to appeal to different target markets.The Mahogany line is designed to appeal to African-Americans.This is an example of _____ segmentation.

• A)regional
• B)demographic
• C)lifestyle
• D)geographic

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Definitions:

Labor Union

An organized association of workers formed to protect and further their rights and interests.

Boycott

An organized refusal to buy, use, or engage with a company, country, or product as a form of protest.

Price Discrimination

A pricing strategy where a seller charges different prices for the same product or service to different customers, not based on cost differences but on consumers' willingness to pay.

Preference in Pricing

A practice where certain customers are offered better prices or terms than others, often based on the volume of business, loyalty, or strategic importance.