Many People Are Unaware That an Individual Can Preplan His

question 13

Multiple Choice

Many people are unaware that an individual can preplan his or her funeral so grieving relatives will not have to.Funeral homes trying to reach this market segment should use primarily _____ segmentation.

• A)Psychographic
• B)Geographic
• C)Demographic
• D)Behavioural

---

Definitions:

High Achievement

The accomplishment of aims or attainment of high levels of success in particular areas of life or study.

Satisfaction

The feeling of pleasure or fulfillment that comes from meeting a need, desire, or expectation.

Biological Theory

An explanation for behaviors and traits based on genetic, neurological, and physical factors, highlighting the influence of biology on human actions.

Sexual Orientation

An enduring pattern of emotional, romantic, or sexual attractions toward people of the same sex, opposite sex, both sexes, or neither, reflecting a core aspect of individual identity.