To Avoid Cannibalization Within Company Product Lines,firms Often Use

question 201

Multiple Choice

To avoid cannibalization within company product lines,firms often use:

• A)head-to-head positioning.
• B)lateral positioning.
• C)differentiation positioning.
• D)repositioning.

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Definitions:

Consumer's Awareness

refers to the degree to which consumers understand and have knowledge about products, brands, and the rights and duties of themselves as consumers.

Attention

The cognitive process of selectively concentrating on one aspect of the environment while ignoring other things.

Stimulus

Something that evokes a response or reaction, particularly in the context of sensory input, psychological processes, or behavioral conditioning.

Differential Threshold

is the smallest detectable difference between two sensory stimuli, indicating the minimum change needed for detection.