Snickers Candy Bar Was Repositioned from a Candy Bar to a Snack

question 70

Multiple Choice

Snickers candy bar was repositioned from a candy bar to a snack food through commercials that showed the busy people satisfying their hunger with a Snickers bar.Mars,Inc.,used this strategy with its Snickers bar to:

• A)react to a competitor's position.
• B)reach a new market.
• C)catch a rising trend.
• D)change the value offere

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Definitions:

Managers

Individuals in an organization responsible for directing and controlling the work and performance of other people or teams, to achieve the company's goals.

Organic Organizational Model

A flexible, adaptive organizational structure characterized by less formalization, broad job descriptions, and a decentralized decision-making process.

Unstable

Describes a situation, structure, or system that is not firmly fixed or is likely to change or fail suddenly.

Business Climate

The general economic environment and conditions that affect the operation and growth of businesses within a specific area.