Post Grape-Nuts Cereal Has Been Marketed Since Early 20^th Century

question 54

Multiple Choice

Post Grape-Nuts cereal has been marketed since early 20^th century.Its market share has been steadily declining as consumers began associating it with something their grandfather ate.Post recently launched a campaign which invited consumers to try the crunchy cereal on top of their yogurt,their salad,or their bowl of soup as a delicious addition.This is an example of a _____ strategy.

• A)perceptual mapping
• B)product positioning
• C)product differentiation
• D)repositioning

---

Definitions:

Marketing Manager

A professional responsible for overseeing the promotion and sales strategy of products or services.

Break-Even Point

The point at which the amount of goods produced or sold matches the total costs, leading to no profit or loss.

Variable Expenses

Costs that change in proportion to the level of goods or services produced by a business.

Fixed Expenses

Costs that do not change with the level of goods or services a company produces over a short period, such as rent, salaries, and insurance.