Down by the Bay Is a Muskoka-Based Retailer That Sells

question 213

Multiple Choice

Down by the Bay is a Muskoka-based retailer that sells cottage furniture and other items for cottagers.Down by the Bay expects to achieve $3 million in revenues in 2014.This $3 million is a(n) :

• A)marketing objective.
• B)market penetration estimate.
• C)market share estimate.
• D)sales forecast.

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