"We're Increasing TV Advertising,adding Some Sales Representatives,and Adding 3 New

question 45

Multiple Choice

"We're increasing TV advertising,adding some sales representatives,and adding 3 new product models.All those things are positive.But on the negative side,we're going to increase prices across the board by 20 percent.So on balance,I think sales will increase next year by 5 percent".When a marketing student overheard this comment,she knew the person who was talking was planning to use a ___.

• A)lost-horse forecast
• B)technological forecast
• C)trend extrapolation
• D)Delphi forecast

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Definitions:

Uncollected Accounts

Accounts receivable that have not yet been paid by customers, representing outstanding debts owed to a business.

Working Capital

The difference between a company's current assets and current liabilities, indicating the liquidity available to meet short-term obligations.

Long-Term Financing

Funding obtained for a time period exceeding one year, used for acquiring or investing in long-duration assets.

Conservative

In finance, conservative refers to an investment strategy or financial decision-making approach that prioritizes preservation of capital and minimizes risk.