Marketers Use Perceptual Maps as a Means to Display or Graph

question 44

Multiple Choice

Marketers use perceptual maps as a means to display or graph in two dimensions the location of products or brands:

• A)with respect to the geographic areas in which they are manufactured.
• B)as they are clustered by type of outlet, normally in major metropolitan areas.
• C)within selected retail outlets, indicating accessibility by consumers.
• D)in the minds of consumers.

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Definitions:

Fingernails

Hardened keratin plates covering the dorsal aspect of the terminal phalanges of fingers, playing roles in protection, sensation, and manipulation.

Orange Stick

A tool made from orange wood used in manicures and pedicures to push back cuticles and clean nails.

IV

Intravenous, a method of delivering medication or fluids directly into a vein.

Bath Blanket

A lightweight blanket often used in hospitals to cover patients during baths to maintain privacy and warmth.