Market Segmentation Is Only a Means to an End

question 76

Multiple Choice

Market segmentation is only a means to an end.In economist's terms,market segmentation relates supply (the organization's actions) to demand (_____) .

• A)tactical goals
• B)government regulations
• C)customer needs
• D)strategic objectives

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Definitions:

Supply Curve

is a graphical representation of the relationship between the price of a good and the quantity of that good that suppliers are willing to produce and sell.

Total Revenue

The sum total of earnings received by a firm for products sold or services rendered during a particular period.

Demand for Cigarettes

The consumer's desire and willingness to purchase cigarettes at various prices, often studied for its health and economic implications.

Cigarette Taxes

Taxes imposed on the sale of cigarettes to increase revenue for the government and discourage smoking by raising prices.