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Ford Motor Company uses the slogan "No Boundaries" for its ad campaigns for Ford SUVs.It invites people who want ultimate people-carrying and gear-storing capabilities "to be outfitted with the most far-reaching sports utility vehicle on earth." If the SUV campaign were simply geared to families with young children,it would be using _____ segmentation,but because the campaign is trying to appeal to people who do not like the restrictions of a sedan,who want to be able to pack up and leave at a moment's notice,and who enjoy freedom and independence,it is relying on _____ segmentation.
Discount Rate
The interest rate used to calculate the present value of future cash flows, representing the opportunity cost of capital.
Higher-Yield Bonds
Bonds that offer higher interest rates because they have lower credit ratings, indicating higher risk of default compared to more secure bonds.
Longer Maturities
Refers to bonds or other fixed-income securities that have a longer time until the final repayment date.
Pure Yield Pickup Swap
A strategy where an investor swaps out of one bond into another with the aim of achieving a higher yield.
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