A Local Producer Manufactures Sheet Metal That Is Used to Manufacture

question 30

Multiple Choice

A local producer manufactures sheet metal that is used to manufacture car doors.This producer finds the NAICS codes for all of the car manufacturers in the area to sell the sheet metal to.This producer is attempting to:

• A)get around gatekeepers and reach buyers.
• B)forecast sales to a consumer market.
• C)segment an organizational market.
• D)segment a consumer market.

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Definitions:

Frequency Of Exposure

Refers to the number of times a consumer comes into contact with a particular advertising message over a set period.

Marketing Message

A key piece of communication from a company to its target audience, designed to convey the value proposition and benefits of its products or services.

IMC Budget

The financial plan allocated for Integrated Marketing Communications, outlining expenses for advertising, promotions, public relations, and more.

Advertising Media

Various channels through which advertising messages are delivered to the intended audience, including television, radio, newspapers, the internet, and billboards.