Five General Criteria Are Often Used to Pick Target Segments

question 43

Multiple Choice

Five general criteria are often used to pick target segments.They include the size of the market,expected growth of the market,competitive position of the firm with respect to the market,and compatibility with the organization's objectives and resources.What is the fifth criterion?

• A)cost of reaching the segment
• B)time required to create awareness
• C)need to conform to government regulations
• D)how long target market members have been customers

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Definitions:

Top-down

Refers to an approach or management style where decisions and policies are initiated at the highest level of an organization and then passed down through its ranks.

Horizontal

A term used to describe alignment parallel to the earth's horizon, often used to discuss layout, structure, or relationships within organizations or data visualizations.

Re-create

To create again or anew, especially in a way that is improved or modified.

Negotiate

To discuss something in an attempt to reach agreement, especially in a business or political context.