Children's Advil Pain Reliever Positioned Itself Against Children's Tylenol Pain

question 157

Multiple Choice

Children's Advil pain reliever positioned itself against Children's Tylenol pain reliever by running ads,which claimed that the Advil brand is superior because it works faster and longer than the Tylenol brand.This is an example of:

• A)head-to-head positioning.
• B)lateral positioning.
• C)differentiation.
• D)consumer positioning.

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Definitions:

Price Floor

A government-imposed limit on how low a price can be charged for a product or service.

Price Floors

A government- or authority-imposed minimum price that can be charged for a commodity, which is typically set above the equilibrium price to protect producers.

Consumer Surplus

The gap between what consumers are prepared to pay for a product or service, and what they end up spending.

Producer Surplus

The difference between the amount producers are willing to accept for a good or service and the actual amount they receive, due to market price.