The Prince Edward Island Tourism Board Wanted to Understand Why

question 59

Multiple Choice

The Prince Edward Island Tourism Board wanted to understand why there was such a large increase in visitors to PEI last year.They conducted preliminary research with visitors to get some ideas.After that,they ran a new ad campaign for several weeks,which asked interested viewers to call a 1-800 number for more information.They carefully tracked the number of calls to this number.This is an example of __________ research,followed up by _________ research.

• A)primary; secondary
• B)causal; descriptive
• C)descriptive; causal
• D)exploratory; causal

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Definitions:

Myelin

Myelin is a fatty substance that forms a sheath around the axons of many neurons, speeding up the transmission of electrical signals in the nervous system.

Insulates

To cover, line, or separate with a material that stops or slows down heat, electricity, or sound from passing through.

Neuron

A nerve cell that is the building block of the nervous system, responsible for receiving, processing, and transmitting information through electrical and chemical signals.

Attention-Deficit/Hyperactivity Disorder

A neurological disorder characterized by a pattern of inattention and/or hyperactivity-impulsivity that interferes with functioning or development.