Which of the Following Data Are Collected from Consumers to Develop

question 55

Multiple Choice

Which of the following data are collected from consumers to develop a perceptual map for a particular product?

• A)a listing of all prospective brands and products
• B)managerial judgments about how consumers perceive products
• C)evaluations of the important attributes for a product class
• D)rank order of the ratings of an existing brand's preference relative to its competitors

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Definitions:

Stock Split

A corporation's decision to divide its existing shares into multiple shares to boost the liquidity of the shares, though the market capitalization remains the same.

Market Price

The prevailing cost at which a service or asset is offered for sale or purchase in the open market.

Stock Split

involves dividing a company's existing stock into multiple shares to boost the liquidity of the shares, although the overall value of the company does not change.

Retained Earnings

The portion of a company’s profits that is kept or retained for reinvestment in the business, rather than being paid out as dividends to shareholders.