When a Marketing Researcher Uses a Collection of Reports,financial Statements,and

question 25

Multiple Choice

When a marketing researcher uses a collection of reports,financial statements,and surveys from different departments within her firm,she is using:

• A)primary data.
• B)internal secondary data.
• C)external secondary data.
• D)sensitivity analysis.

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Definitions:

Nonprofit Organizations

Entities that operate for a purpose other than making a profit, often focusing on charitable, educational, or social objectives.

Discriminatory Practices

Actions or policies that treat individuals or groups unfairly based on characteristics such as race, gender, age, or sexual orientation.

Outsourced Suppliers

Third-party companies or individuals that provide goods or services to another company under contract.

Liable

Being legally responsible or obligated to provide compensation for harm, damage, or loss caused by one’s actions or negligence.